In financial contexts, the term "whisper" refers to unofficial information or rumors about a company's potential earnings reports or other financial indicators before they are publicly released. These whispers can originate from any number of sources, including analysts, investors, or insiders, and are typically used by market participants to make preemptive decisions on stock trades.
Whisper numbers were particularly prominent during the late 1990s tech bubble, where high-flying tech stocks often beat their earnings estimates, a trend eagerly anticipated by investors. Today, various financial platforms and social media channels continue to circulate whisper numbers, providing a modern twist to how these figures influence the market. For instance, a study by the American Accounting Association found that when companies beat whisper numbers, their stocks see a significant positive adjustment, more so than when they simply beat the official estimates.
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