The post Ripple-linked token drops 5% amid BTC-led weakness appeared on BitcoinEthereumNews.com. Pudgy Penguins is emerging as one of the strongest NFT-native brandsThe post Ripple-linked token drops 5% amid BTC-led weakness appeared on BitcoinEthereumNews.com. Pudgy Penguins is emerging as one of the strongest NFT-native brands

Ripple-linked token drops 5% amid BTC-led weakness

1 min read

Pudgy Penguins is emerging as one of the strongest NFT-native brands of this cycle, shifting from speculative “digital luxury goods” into a multi-vertical consumer IP platform. Its strategy is to acquire users through mainstream channels first; toys, retail partnerships and viral media, then onboard them into Web3 through games, NFTs and the PENGU token.

The ecosystem now spans phygital products (> $13M retail sales and >1M units sold), games and experiences (Pudgy Party surpassed 500k downloads in two weeks), and a widely distributed token (airdropped to 6M+ wallets). While the market is currently pricing Pudgy at a premium relative to traditional IP peers, sustained success depends on execution across retail expansion, gaming adoption and deeper token utility.

Source: https://www.coindesk.com/markets/2026/01/29/ripple-linked-xrp-drops-5-opening-downside-risk-toward-usd1-70

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