Snowball Money and REI Network Integrate Web3 Identity

Snowball Money has formed a strategic partnership with REI Network, also known as GXChainGlobal, to introduce identity infrastructure into REI’s zero-fee blockchain ecosystem. The collaboration is designed to embed human-readable identities, portable on-chain reputation, and simplified wallet interactions into REI’s expanding decentralized finance and gaming landscape.

The two organizations indicated that the alliance reflects a shared objective of reducing friction in blockchain interactions while maintaining scalability and performance. REI Network, recognized for its lightweight Ethereum Virtual Machine compatibility and fee-free transaction model, will now incorporate Snowball Money’s identity and reputation framework to enhance overall usability within its ecosystem.

A central feature of the integration is the introduction of human-readable identifiers formatted as recognizable @names for REI users. Instead of relying on long and complex wallet addresses, participants will be able to claim intuitive digital names. This adjustment is expected to make transactions across decentralized applications more accessible and user-friendly.

Streamlining DeFi and GameFi Experiences

The adoption of @names is intended to enable seamless and gasless interactions across decentralized finance protocols, gaming applications, and NFT marketplaces operating on REI. By removing the need to manually manage lengthy alphanumeric wallet addresses, the integration aims to simplify blockchain engagement for both newcomers and experienced users.

As zero-fee blockchain networks compete to attract users and liquidity, usability enhancements have emerged as a key differentiator. The inclusion of Snowball Money’s identity infrastructure positions REI Network to strengthen its appeal without compromising its performance-driven architecture. By embedding identity tools directly into the network, REI seeks to balance transaction efficiency with a more intuitive user experience.

Beyond simplifying transactions, the partnership also lays the groundwork for identity-based services across REI’s DeFi and GameFi ecosystems. Verified @names can serve as the foundation for reputation-linked lending models, gaming achievements, and social interactions. By tying user actions to verifiable digital identities, the system introduces greater accountability and traceability, potentially reducing risks associated with anonymous behavior while encouraging innovation in decentralized finance.

Expanding Reputation Across Chains

REI Network has been developed with a focus on evolving blockchain trends, emphasizing high throughput, lightweight EVM compatibility, and a no-fee transaction structure. The integration of identity primitives signals a shift toward a more user-centric design philosophy, moving beyond pure transaction speed to include trust and accessibility as core features.

Developers building on REI will gain access to identity tools that eliminate the need for complex address management. Applications will be able to interact with familiar digital identifiers rather than cryptographic strings, a change expected to support broader adoption of REI’s DeFi protocols and gaming infrastructure.

Snowball Money’s on-chain reputation system is not limited to REI alone. According to the announcement, the platform can track user activity and behavior within REI while also extending to more than 70 supported blockchain networks. This cross-chain compatibility enables the creation of a unified reputation layer that travels with users across multiple ecosystems.

As multi-chain participation becomes increasingly common in Web3, portable identity and reputation systems are gaining traction. By allowing users to carry behavioral credentials and digital identities between networks, platforms can foster trust without confining participants to a single blockchain environment.

For Snowball Money, the partnership represents an expansion into another EVM-compatible ecosystem and reinforces its broader mission to deliver universal identity, peer-to-peer payment solutions, and reputation infrastructure for both individuals and digital agents. Through this collaboration, both projects aim to advance a more seamless and interoperable Web3 environment centered on usability, accountability, and scalable performance.

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