Industry experts: AI-powered large-scale model poisoning is a new form of unfair competition.

PANews reported on March 15 that, according to China News Network, the "3.15" Gala exposed the chaos of AI big data models being "poisoned." Li Fumin, an expert from the Institute of Social Governance and Intelligentization at Shandong University of Finance and Economics, stated that the practice of businesses using GEO and other technologies to train big data models in a targeted manner, guiding AI to generate specific product or service recommendations, is essentially a new type of unfair competition and consumer misleading behavior that uses technology to conduct covert marketing and fabricate facts. Consumers receive implanted marketing content without their knowledge, and its harmfulness and illegality should be taken very seriously.

On the one hand, the above-mentioned behaviors infringe upon consumers' right to know and right to fair trade as stipulated by the Consumer Rights Protection Law; on the other hand, they constitute unfair competition by using technical means to conduct false or misleading commercial publicity, disrupting the normal order of recommendation algorithms and the market competition environment.

To address the aforementioned AI-induced marketing behaviors, a multi-pronged approach is needed. Regulatory authorities should include AI-induced marketing in their key monitoring and strengthen law enforcement supervision; AI operators should strengthen the review of data sources and the filtering of output, and establish a traceability mechanism; consumers should raise their awareness of the commercial attributes of AI-generated information and actively safeguard their rights through complaints and reports.